These days, a lot of businesses have gone virtual. Whether it was by necessity (thanks, COVID-19) or a business strategy they’ve implemented for years, tons of companies now conduct whole areas of their business virtually. And most of them accomplish that, at least in part, by using video. The fact is, you can save your business a lot of money by using video.
Chances are, you know by now how important it is to use video content on social media. Studies continue to show again and again just how effective video content is when it comes to social media marketing. For instance, did you know that social media videos generate 1200% more shares than text and images combined?