These days, a lot of businesses have gone virtual. Whether it was by necessity (thanks, COVID-19) or a business strategy they’ve implemented for years, tons of companies now conduct whole areas of their business virtually. And most of them accomplish that, at least in part, by using video. The fact is, you can save your business a lot of money by using video.
Chances are, you know by now how important it is to use video content on social media. Studies continue to show again and again just how effective video content is when it comes to social media marketing. For instance, did you know that social media videos generate 1200% more shares than text and images combined?
You probably already know how important video content is to online marketing. In fact, a 2019 survey by Wyzowl reveals that 87% of marketers see video as an important part of their strategies. Nevertheless, knowing that and putting it into practice are two very different things. It can be overwhelming to research, strategize, and create video content by yourself.
In the videography industry, it’s not uncommon to have clients who want to produce viral videos. People think that if they follow a few steps and get help from professionals in videography, they can essentially guarantee a viral video hit. The hard truth is this: creating an Internet video that is wildly successful is somewhat similar to winning the lottery.