Top 10 Reasons to Use Video in 2026
Video for Business
We’ve officially moved past the era where video was a "special project" or a "someday" goal for marketing departments. As we move into 2026, video has become the very foundation of how brands communicate, sell, and survive.
Video is no longer just a trend — it’s the primary differentiator. At Studio Nine 13, we’ve seen the shift firsthand. Whether you are an Orlando-based startup or a national corporation, your audience isn't just asking for video; they’re demanding it.
Here are the top 10 reasons why your brand needs professional video in 2026.
With the explosion of AI-generated content over the last year, the internet is flooded with generic, "uncanny valley" imagery. In 2026, authentic, human-centric video is the only way to prove your brand is real. High-production value and real people on camera provide the "proof of life" that builds genuine trust.
Short-form, vertical video (Reels, TikTok, and YouTube Shorts) is now the primary way consumers discover new brands. If you aren't producing high-quality vertical content, you’re essentially invisible to a massive segment of the market that uses their phones as their primary search and entertainment tool.
In a remote-first and digital-heavy world, trust is harder to earn. Professional corporate video production — specifically testimonials and founder stories — acts as a digital handshake. It allows potential clients to see your face and hear your voice before they ever pick up the phone.
Search engines have evolved. In 2026, Search Generative Experiences and AI-driven search results will prioritize video content over traditional blog posts. Having a video that answers a specific customer question is the fastest way to land at the top of the search results page.
Video isn't just for marketing; it’s for efficiency. Using training videos for new hire onboarding and internal communication saves companies thousands of dollars in repetitive labor. In 2026, smart businesses are using video to automate their internal knowledge base.
The "static" era of online shopping is over. Consumers in 2026 want to see products in motion. Explainer videos and 360-degree product showcases significantly reduce cart abandonment and provide the clarity needed to close the sale.
With the return of massive events in Orlando, the expectation for event videography has changed. People don't want to see a highlight reel two weeks later; they want it now. Our on-site editing and instant turnaround services ensure your event creates buzz while it’s actually happening.
Email marketing remains powerful, but open rates can plateau — unless you use video. Including "Video" in your subject line and a thumbnail in the body is still one of the most effective ways to boost click-through rates and keep your audience engaged.
As 4K (and even 8K) displays become the standard, "good enough" smartphone footage doesn't cut it for professional brands anymore. High-quality imagery, professional sound design, and intentional lighting signal to your customers that you are a leader in your industry.
In 2026, businesses are moving away from managing a dozen different freelancers. They want a turnkey video production partner who handles everything from the initial strategy and scripting to the final social media deployment.
The gap between the brands using video effectively and those that aren't is widening every day. In 2026, your video content is your most valuable employee — it never sleeps, it reaches thousands of people at once, and it tells your story exactly the way you want it told.
Are you ready to dominate the 2026 landscape?
Contact Studio Nine 13 today to explore our Orlando video production services, and let’s start telling your story in a way that gets results.
