Maybe you just want to treat yourself to some video gear this holiday season. No matter who you’re shopping for, this is the perfect season to stock up on some video equipment (and maybe even score some major deals!) As professional videographers who have been in the industry for years, we know all about the best video gear. That’s why we’ve put together our ultimate gift guide for video content creators.
Because of the effectiveness of social media videos, we all spend a lot of time talking about how to incorporate videos into your social media marketing strategy, what tools and equipment to use for videos, etc. But what are some elements that you should make sure not to include in your social media videos?
One of the things Gary Vee is most known for on social media is his video content. With close to 3-million subscribers on YouTube and 8.5-million followers on Instagram, he’s clearly doing something right. What makes Gary Vee’s videos so effective? How can you create video content like Gary Vee?
These days, a lot of businesses have gone virtual. Whether it was by necessity (thanks, COVID-19) or a business strategy they’ve implemented for years, tons of companies now conduct whole areas of their business virtually. And most of them accomplish that, at least in part, by using video. The fact is, you can save your business a lot of money by using video.
Chances are, you know by now how important it is to use video content on social media. Studies continue to show again and again just how effective video content is when it comes to social media marketing. For instance, did you know that social media videos generate 1200% more shares than text and images combined?
You probably already know how important video content is to online marketing. In fact, a 2019 survey by Wyzowl reveals that 87% of marketers see video as an important part of their strategies. Nevertheless, knowing that and putting it into practice are two very different things. It can be overwhelming to research, strategize, and create video content by yourself.