Having skilled and capable salespeople on your team is a huge asset to a business. But how do you recruit an exceptional sales team?
Building up a solid sales team isn’t always easy, but it is worth it. After all, your salespeople are often the first point of contact for your customers and much of your business’s bottom line depends on their performance. That’s why we’ve put together a handful of our best recruitment tips.
To recruit an exceptional sales team, you’ll need an effective recruitment strategy. But, in order to develop that strategy, you first need to know exactly who you’re looking for. Every business has a different ideal salesperson depending on your industry, your company culture, etc. So, in much the same way that a business has to imagine their ideal client, you have to figure out who your ideal salesperson is.
Once you know that, developing an effective recruitment strategy is all about identifying that person’s pain points. What is going to draw them to your business? Why do they want this job? Why are they unhappy on their current career path? How will your business work for them? Once you answer these questions, you’re well on your way to developing a strong recruitment strategy.
You never want to put off your search for a new team member until someone on your team leaves. The sense of urgency that you’ll likely feel when you’re trying to quickly replace someone can lead you to choose a less-qualified candidate than you would normally. It’s better to develop a strategy and system that consistently attracts new talent.
One of the best ways to do this is by incorporating recruitment content regularly into your social media content strategy. When you do this, you know that you’re always reminding your social media audience what your business does, that you’re looking for talented team members, and why your business is a great place to work.
If you really want to recruit an exceptional sales team, the very best tip we can offer is to use video. When you incorporate recruitment videos into your strategy, you can reach more candidates, increase brand awareness, display your company culture in a compelling and memorable way, increase your application rate, and more.
The fact is, video gives you an edge in recruitment that traditional job ads and recruitment methods just can’t. Even if an ideal candidate isn’t looking for a job right now, well-made video content will help keep your business top of mind. Then, when they are looking for a job down the road, they’re likely to think first about the business whose recruitment videos were so compelling and spoke to all of their pain points.
You can also create different types of videos geared towards different types of candidates. Let’s say you have a couple of ideal candidate types or you have a few categories of sales positions that require different types of talent. You can strategize and create a few recruitment videos that each speak to a different candidate.
Plus, video is versatile! You can use it on your website to improve your SEO and Google rankings (Google loves video). You can use it in your job listings to give your positions an edge over the competition. You can even use it across your social media channels to expand your recruiting reach.
We can help! We’re industry experts with experience in marketing and recruitment. We can help you develop an effective recruitment video strategy, create quality video content for your business, and assist you through all steps of the video production and editing process. For more information about our services or to get a free proposal contact us today.