Starting a new business is a challenge… but what do you do to market a new business? After all of the work that goes into creating a brand new business from scratch, it’s hard to even start wrapping your head around the marketing side of things.
But the fact is that a solid digital marketing strategy is essential to the success of your new business. That’s why we’ve put together a list of five effective ways to market a new business online.
Let’s start with the heavy-hitter that we all know should be at the top of the list: social media. Nowadays, businesses need to have a social media presence in order to market successfully. In fact, studies have shown that 70% of internet users want to learn about products through content versus traditional advertisements.
Social media is the perfect place to market a new business because it allows you to share valuable and educational content with your target audience without constantly pitching them a hard sell. Of course, in order to effectively market your new business on social media, you have to know who your target audience is. Ask yourself… who will benefit from your product/service? Who is your ideal customer? What do they look like, what are they interested in?
Once you’ve decided who your target audience is, you have to know where they hang out online. You can have excellent social media content, but if you’re putting it on Twitter and your audience is primarily on Instagram, then your efforts have been wasted. That’s why doing some market research on the front-end is vital when you’re trying to market a new business. Do your homework and establish a solid social media marketing strategy right from the start — it’ll pay off down the road.
Starting a blog on your business’ website can be a great way to generate organic traffic and improve your website’s visibility online. Research has actually shown that 53% of marketers say blogging is their top content marketing priority.
In addition to social media content, blogging can help you prove yourself to be an industry expert and educate your target audience on the topics they care about. You can also add a call-to-action at the end of your posts, asking visitors to subscribe to your blog and join your email list. Which brings us to our next point…
In a world where social media marketing is huge, there’s one important thing that you should never forget: you don’t own your social media following. Sure, it’s fantastic (necessary, even) to establish a social media presence, grow a solid following, and connect with followers on the right platforms. But if Instagram/Facebook/Twitter/insert-your-social-media-platform-of-choice disappeared tomorrow, so would your entire audience. If you lost access to social media, you would also lose access to all of the customers that you’ve worked hard to acquire.
And that’s where email marketing comes in. In the digital marketing world, your email list is the only thing you own. It’s your direct connection to your customers and the most reliable way you have to communicate with them. So don’t skip out on this important opportunity when you’re trying to market a new business. Include a lead magnet on your website that will encourage your target audience to join your email list. Spend time writing newsletters and email blasts that your customers will find valuable. Time invested in email marketing is always worth it.
Video content is the king of online content right now. And it’s also one of the most effective ways to market a new business. One of the best things about video content is that it’s so easy to incorporate all throughout your marketing strategy and in every stage of your sales funnel. Whether you’re using it on your website, in a blog post, on social media, or on YouTube, video content is a great way to grab your audience’s attention and market your business in a memorable way.
For a look at all of our best video marketing tips, check out this blog post.
Displaying a web presence is so important when you’re trying to market a new business. You don’t want to look like you just popped up online yesterday. And, as the most used search engine, Google is absolutely a place that you want to stand out.
One of the best ways to establish a presence on Google and Google Maps is by taking advantage of Google’s 360 tour feature. Did you know that 62% of visitors prefer listings with photos of store interiors? Well, 360 tours take that to the next level. A 360 tour provides an immersive virtual tour of your business that can help inspire trust with your customers.
If you’re interested in a Google 360 tour for your business, we can help! Get in touch with us today to find out more about our Google 360 tour service.
We can help! Studio Nine 13 is all about getting to the heart of your story and telling it in a way that’s compelling and actionable. For more information about our services or to get a free proposal contact us today.