Of course, everybody knows about LinkedIn. But it’s a platform that often gets left out when business owners are developing their social media marketing strategies. With two professionals joining LinkedIn every second and huge potential for organic reach, LinkedIn is a platform that can be ignored no longer — especially when it comes to sharing video content.
So what are the best ways to use videos on LinkedIn? We’re here to give you our best tips!
Did you know that the average person thumbs through about 300 feet of social media content on their feeds every day? For perspective, that’s equivalent to the Statue of Liberty’s height. When you’re posting videos on LinkedIn (or any other social media platform, for that matter), you have to do something to stop those fast-scrollers in their path. And one of the best ways to do that is by adding an eye-catching title or headline at the top of your video.
While you’re brainstorming your headline, make sure to include keywords, provide value for your target audience, and create urgency — a call to action in the headline is always a good idea.
The human attention span is now shorter than that of a goldfish. That’s why keeping your LinkedIn videos short, sweet, and to the point is the best way to prevent your target audience from bouncing right off your content. The general rule of thumb is to grab your viewer’s attention and jump straight into your topic within the first six seconds.
While LinkedIn will allow you to upload videos up to 10 minutes long, we recommend sticking with a video length of 1-3 minutes. The sweet spot tends to be right around 2 minutes, so aim for that final runtime as much as possible.
Let’s get this out of the way first: you should never make the quality of your video more important than the content. You can produce the snazziest-looking video on LinkedIn, but if the content is garbage it won’t matter.
With that being said, video quality is more important on LinkedIn than almost any other social media platform. Why? Because it’s a platform built for and catered to professionals. Using low-quality videos that are poorly edited just doesn’t fit that professional, polished vibe. If you’re not sure where to start with producing high-quality videos, consider hiring a full-service video production team (like ours!).
One of LinkedIn’s primary goals is to build connections and establish relationships. And that’s why using videos on LinkedIn that tell your brand’s story can be so effective. When you’re developing your video marketing strategy for LinkedIn, try to focus on sharing your brand’s mission, telling your origin story, enhancing brand awareness, and engaging with your target demographic.
We can help! Studio Nine 13 is all about getting to the heart of your story and telling it in a way that’s compelling and actionable. For more information about our services or to get a free proposal contact us today.