The ‘About Us’ video highlights Prestige Homes’ longevity, transparency, and proven expertise. It helps potential clients understand their unique value proposition as a vertically integrated company. This means that they build, finance, insure, and sell the homes.
By eliminating the middlemen, clients can save more. And they also do not need to speak to multiple suppliers and contractors. This part of the process can be tedious, especially for first-time homebuyers.
One of the client testimonials we shot was that of John Vieira’s. He spoke about having peace of mind and the convenience of working with a company that does it all. John also debunked the common misconception that manufactured houses are cookie-cutter homes. His experience is a testament to the fact that a Prestige-manufactured home is every bit a dream home as a stick-built home.
Susan Kiley is another satisfied customer we interviewed. She spoke about how reliable and flexible her project manager is. This is an important story angle that ‘humanizes’ the company. Susan also shared how her experience with Prestige Homes was a breeze compared to those of her friends in a similar situation.
These types of videos provide content that is vital for a legacy company like Prestige Homes. It reinforces their company values to a new generation of home buyers. It is also an effective way to address misconceptions about manufactured homes. Through video storytelling, they reach a wider audience and improve brand perception.
To give you an idea, here is a peek into the video production project management campaign we did for Prestige Home Centers. Prestige Home Centers is a provider of premium manufactured homes. They have been in business since 1967. Over the past 50 years, they have built top-quality homes for over 50,000 families across Florida.
Studio Nine 13 worked with them to film a series of client and employee testimonials. We created an ‘About Us’ video which emphasized the ‘Prestige difference’. Our video production services included three mobile home walk-through videos and product photos.
The video output also included a factory walk-through. This is a series of videos that show the process of making their homes, from start to finish.
The filming aspect of the video production work took a total of eight hours. From this, we were able to create 30 stand-alone videos. This produced six months’ worth of social media content. This is one of many ways we set our video services apart from our competitors.
Studio Nine 13 maximizes the money spent on filming equipment and video production programs. We do this by making sure we capture everything you will need for a long-term digital campaign. This time and cost-efficient approach allow us to focus on other aspects of project management including video SEO.