The video demo reel was for youth speaker Eddie Cortes. Eddie is a school speaker with over two decades of experience in the youth market.
What sets him apart is his unique ability to engage with elementary, middle school, and high school students. He has a way of relating to them, understanding their point of view, and speaking their language. This allows him to effectively connect his message of empowerment to their reality.
Our challenge for this demo reel video was to capture his larger-than-life persona. In person, Eddie’s energy and passion are contagious. For this video, we wanted to make sure he was just as captivating.
We achieved this through strategic editing and the use of text overlay. We also interspersed interviews with school staff and students. We did not want linear storytelling so it would not feel like a hard sell. We used clips from an actual talk, and we edited it to feel like the viewer is actually part of it. Listening to and watching Eddie’s actual talk also allows potential clients to get a clearer idea of what he can do for them.
In this hyperconnected digital marketplace, establishing a strong online presence is vital if you want to thrive. A demo video helps you do that. It establishes your brand identity and gives your target market an immersive on-screen experience.
Eddie’s video demo reel is just one of many that we have produced for clients from all industries and of all sizes. Give us a call if you’d like to see more or if you want to chat about our services.