No matter what industry you’re in, video content is one of the best ways to market your business. Producing video content for realtors is especially important. Research has shown that real estate listings that include a video receive 403% more inquiries than those without. Plus, studies indicate that videos attract 300% more traffic and help to nurture leads.
One thing is clear: if you’re not producing videos to promote your real estate business yet, it’s time to start! That’s why we’re going to give you our best tips on how to leverage video content as a realtor.
This is the very first step before you pick up a camera (or your phone) and start filming. You need to plan out the types of content that you’ll provide for your audience. When it comes to real estate, it’s always good to mix it up with your video content. You don’t want to only offer highly-polished property videos. After all, people don’t necessarily want to watch video after video of silent house tours.
The good news is there are many different kinds of video content you can take advantage of as a realtor. Switch it up between more professional videos, casually-shot live videos, and videos where you’re behind the camera. Film videos where you get in front of the camera and conduct a house tour while utilizing background music, etc. This will ensure that your audience never gets bored.
When you’re creating video content as a realtor, you should always be thinking what would my ideal client find valuable? Providing value to your audience (in any industry) typically comes in the form of educating and engaging.
To educate your ideal client as a realtor, think about what someone buying this specific house in this specific area might need/want to know. You can create videos highlighting important features of a house, providing information about the school district, offering ideas on potential home updates/renovations, sharing details about the local area’s entertainment/dining, etc.
To engage with your audience, focus on creating a community wherever you post your video content (Instagram, Facebook, YouTube, etc.). Make sure to always respond to comments and DMs, follow other accounts and comment on their content, etc.
As much as home-buying might seem like an intellectual decision, the fact remains that most of us tend to make a lot of decisions emotionally — even buying a house. So when you’re creating video content as a realtor, try to hone in on emotional language. Instead of discussing hard facts, reference the experiences and events the future homeowner might experience here, the emotions that someone would feel after purchasing the home… even suggesting places where the future homeowner might place their Christmas tree or host Thanksgiving dinner can appeal to the emotional side of your clients.
And, most importantly, always remember to refer to the property you’re showing as a home, never a house. A home is where you welcome your new baby, gather around the dining room table, cuddle up on the couch to watch a movie, or hang out around the coffee table for a game night. The term “house” doesn’t conjure up those same images.
At the end of your video content, you always want to include a call-to-action. This is where you have the chance to create a sense of urgency for your viewers. Remind them of how quickly a property will probably sell, how great the market is, what an excellent price this particular home is listed at, and urge them to contact you soon. It’s also a good idea to provide a specific action that you would like your audience to take (whether it’s messaging you on Instagram, visiting your website, following your account, calling you directly, commenting, etc.).
Here at Studio Nine 13, our specialty is strategically promoting your services, while also telling your story through the lens and capturing the essence of who you are. For more information on our services, reach out to us today!