As videographers and industry experts, we want to let you in on a little secret: if your business is going to create just one video, it should be a video business card. Video business cards are the wave of the future when it comes to networking and marketing your brand. Let’s face it, you’re probably never going to elicit an emotional response from a flyer or traditional business card. But video has that power.
Are you interested in creating one video that will be constantly marketing your business for you (even while you’re sleeping)? We’re here to give you all the details you need to know about video business cards and how they can benefit your brand.
Did you know that people typically retain 95% of the information they watch in a video (compared to 10% when reading it in text-form)? That’s why video business cards are so much more effective at enhancing brand awareness than traditional, physical business cards.
When you use video business cards, you create awareness and demonstrate credibility in a visual, engaging way that your customers will be more likely to remember. It can help you build a human connection right from the get-go. And, before a customer even picks up the phone or sends you an email, you’ve already started them down your sales funnel. They already know your purpose, what makes you different, and how you can solve their problem. That’s something you just don’t get from a traditional business card.
Whether you’re an established business or you’re just starting out, displaying a web presence and ranking high on Google is essential to success. That’s why we always recommend having a Google My Business account. This free profile helps you connect with your audience by posting photos and offers that will show up anytime someone Googles your business. And a Google My Business profile is an optimal place to showcase your video business card.
In addition to sharing your video business card on Google My Business, another great way to improve your Google rankings is by taking advantage of Google’s 360 tour feature. A 360 tour provides an immersive virtual tour of your business that can help inspire trust with your customers. If you’re interested in using Google 360 tours to improve your Google rankings, get in touch with us to find out more about our 360 tour service.
Video business cards are the perfect content for digital marketing and social sharing. After all, video content is king right now when it comes to social media and digital marketing. You can incorporate video business cards into your digital marketing strategy across all platforms.
Share it to all of your social media accounts and set it as your featured video anywhere possible (like Facebook). Upload it to your YouTube channel and make it your YouTube channel trailer so it autoplays anytime someone visits your channel. Put it on your website’s main landing page. Like we mentioned earlier, you can even use it in Google My Business posts, which can improve your Google rankings.
Get creative and use your video business card anywhere you market your business online. When you use your video business card effectively in your digital marketing strategy, it can drive new customers to your business on autopilot, day after day.
When you plan and create your video business card, don’t miss out on the opportunity to offer a dynamic visual call-to-action at the very end for your target audience. You can use the call-to-action at the end of video business cards to encourage viewers to join your email list, fill out a contact form, follow you on social media, subscribe to your YouTube channel, etc.
Studio Nine 13 is all about getting to the heart of your story and telling it in a way that’s compelling and actionable. For more information about our services or to get a free proposal contact us today.