We have years of experience in putting regular people and business owners, just like you, in front of the camera and helping them feel comfortable. That’s why we’ve put together a list of our best tips for how to be confident on camera.
When it comes to promoting your business on social media, video content is a must-have. Studies show that social media posts with video get 48% more views and that social videos generate 1200% more shares than text and image content combined.
In this modern digital age, you’ve probably at least considered producing video content for your business. Maybe you’ve looked at hiring a professional video production company or researched how to film a high-quality video yourself. But many people hesitate at the idea of being in front of the camera themselves.
If you’re flying solo on this endeavor, then it’s essential that you have the right tools. You’ll automatically feel more confident on camera if you have the gear to make a video that you know will come out looking professional. So invest some time (and some money) into finding and purchasing the right equipment for you. Rest assured that you don’t need to spend thousands and thousands of dollars here. There are plenty of quality options at different price points. To get started, check out these articles on video equipment options and the mechanics of filming yourself.
Pro tip: Want to know the best way to save yourself the time and money involved in this step? Hire a professional video production company!
Knowing what you’re going to say before you start filming can go a long way towards making you feel more confident on camera. Now, let’s be clear… you don’t have to write a full, professional script (unless you want to). You can make this script as detailed or as simple as you want. Even just a few bullet points can help you feel more self-assured and confident once you hit that record button. The key here is simply to know yourself and decide how detailed of a script you need to feel less hesitant in front of the camera. However much you decide to write, here are the main points that are important to cover in your script: an engaging intro, a few main points, and a call-to-action (asking viewers to subscribe, follow, comment, click a link, etc.).
Here’s the great thing about videos: they can always be edited. It’s always tempting to expect perfection from yourself, but the fact remains that the first video you shoot isn’t going to be anywhere close to perfect. For that matter, your second, third, tenth, and twenty-seventh videos probably won’t be perfect either. Even the professionals need some help from editing. Keeping that in mind when you step in front of the camera for the first time can help you feel much more confident. You don’t need to worry about stumbling over words or making mistakes… all of this can be cleaned up in the editing process.
Take your cues from Nike here and just do it. No matter how perfect of a script you write or how much fancy equipment you buy, there’s only one thing that’s really going to make you feel more confident on camera… and that’s being on camera! Once you’ve done your due diligence to prepare, it’s time to take a deep breath, relax, and just have fun with the process.
When all else fails, turn to the experts! The fact is, hiring a video production company can be one of the best ways to feel more confident on camera. Our specialty is strategically promoting your products and services, while also telling your story through the lens and capturing the essence of who you are. For more information on our services, contact us today.